I remember it exactly. It was night and I was driving on a highway in Croatia. Two cars collided right in front of me and I was the one who stopped to help them. There was broken glass, debris from cars, and people in shock everywhere. When I arrived at the accident, cars were still driving on the highway. I wanted to get off the road, so I thought of jumping over the guardrail. 

However, I forgot one crucial thing – I didn’t look behind them. I thought there would be a field. But I was on the bridge. In the shock of the accident in front of me and the whole situation, it didn’t even occur to me.

I jumped over, my hands resting on the railing, and there was only a 15-meter free fall into the void. In the dark.

Imagine the feeling when you are falling in a dream and can’t stop. A disgusting feeling.

The only thing that went through my mind was, “Is this how it ends?”

And the impact?

Those seconds were endless. I didn’t know what to expect until it arrived. Finally, I hit the gravel hard – and it held me up. Yes, you heard right. If I fall a meter further, I’ll break on the rocks. If I went the other way, I’d end up in the river.

I had eight broken ribs, four broken vertebrae, internal bleeding, and torn muscles. But I lived. And that was important to me.

Life is a limited edition

When you’re this close to the end, you start to think. Suddenly you realize that you are not immortal. That there is no guarantee of another day. You spend your whole life working, building, dealing with business, numbers, deadlines. And you don’t know if you’ll wake up tomorrow. This moment changed my life. Especially thoughts in the hospital. I began to value time in a completely different way. It wasn’t just about making money anymore. It wasn’t just about “what’s next for the company.” From then on, I wanted to live life to the fullest. To do what I love: to travel more, to see the world, to fly. But not just as a tourist, but as someone who wants to experience the reality of the real world. That’s why I started choosing countries like Iraq, Sudan, Bangladesh – places you don’t normally go to.

That’s why I took the sale of Aluko with ease.

A few years ago, I would have felt that selling the company we had spent years building was out of the question. But ever since I fell off the bridge, I know that time is limited . It was a powerful moment for me that showed me one more thing – not to make hasty decisions, but to think more rationally . And this applies equally to travel and business offers. Because some things can’t be taken back. Hold on.